Bachelor of Communication (Strategic Communication)

If you are drawn to communicating with people for a cause or client, the Strategic Communication course at UTS will develop your skills and knowledge for work in creative advertising, strategic public relations and the fast-expanding related areas. Formerly known as ‘Public Communication’, in the industry-focused Bachelor of Communication (Strategic Communication) you will be taught by practitioners and leading researchers in the field to build the skills you’ll need to enter the dynamic and diverse global communication industry. You will research, design and produce campaigns for issues and organisations, as well as develop your copywriting, media liaison and writing skills for digital, traditional and social media. You will gain an understanding of the practical and theoretical bases for the work you do and its application to a variety of industries – from environmental to music to banking organisations – within the social, economic and political contexts in which they operate.

The knowledge and skills you develop are designed to produce effective, ethical and qualified communication professionals and are transferable to a range of work environments. Your work within the course provides you with an array of material for a portfolio to show potential employers.

To increase your career flexibility, you can add a second major from five of the other majors offered in the Bachelor of Communication, and build further skills and portfolios that equip you for a range of work options in media and communication. These courses give you practical and transferrable skills for the expanding media industries. For further information, visit the UTS School of Communication website.

Students who wish to study overseas during their course can undertake a UTS exchange or study abroad placement that counts towards their degree, any time after their first year.

Communication courses are offered over 3 years full-time and must be completed in 4.5 years. The UTS School of Communication offers postgraduate qualifications in various professional communication disciplines. Visit the UTS School of Communication website for further details.

Areas of study

Advertising, integrated communication, public communication, public relations, strategic communication.

Career opportunities

Advertising account executive, advertising copywriter, communication strategist, community relations manager, marketing communication specialist, media liaison officer, public relations consultant, publicity officer, social media strategist.

Professional recognition

Public Relations Institute of Australia.

The current equivalent course in Bachelor of Communication (Public Communication) is accredited with the Public Relations Institute of Australia (PRIA) and full accreditation of the Bachelor of Communication (Strategic Communication) will be sought for the next professional accreditation period. To be eligible for professional membership of the Public Relations Institute of Australia, students must successfully complete the eight core subjects in the Strategic Communications major.

Practical experience

Many assignments are practice-based and all are relevant to understanding and working in the industry. Students have the opportunity to undertake a professional internship in an organisation involved in strategic communication, including advertising and public relations agencies.

Honours

Bachelor of Communication (Honours) is offered as a separate degree, taken over one year full-time. Application for admission is made direct to UTS. It is open to outstanding graduates from any university, provided they satisfy the selection criteria. It can lead to higher-level research degrees, and gives graduates an edge in a range of professional and creative areas. The UTS School of Communication hosts an honours information session in September.

Fees and charges

Refer to UTS current fee information.