Bachelor of Business/Master of Business Analytics

Stand out from the crowd with your breadth of skills and expertise by completing an Integrated Master’s degree. This study option combines an undergraduate and postgraduate degree, allowing you to progress directly from the Bachelor Business into the Master of Business Analytics, completing both degrees in just 4 years.

You will gain practical, real-world experience and make professional connections when you study a Bachelor of Business at UOW. Develop core skills across all business functions, as you build specialist knowledge in a chosen field to excel in today's dynamic and complex business environment.

Learn what it takes to be a leader and how to stay competitive in a global business environment. You will be able to address these challenges and more as you study the industry-driven content that will develop a firm foundation in ethical commerce and business that will prepare you for success in your chosen career and the next generation of leadership roles.

On completion of the Bachelor of Business you will then build upon these skills and knowledge as you progress through to the Master of Business Analytics. Studying an Integrated Master’s degree will further refine and advance your knowledge in diverse fields of business, improving your employability and earning potential.

In today’s technology driven world, people and organisations are generating, collecting and storing more data than ever before. Organisations across various industries are seeking graduates with skills to utilise and interpret this data to inform business strategies and add value to their business.

The Master of Business Analytics is designed to prepare you with the essential skills to undertake real world Business Analytics tasks on big data business problems. You will develop skills and knowledge in business analytics, including how to apply tools and technologies required to perform descriptive, predictive and prescriptive analytics and how to apply these tools to a business landscape.

Areas of study

Bachelor of Business: Accountancy, business law, economics, finance, human resource management, international business, management, marketing, public relations, supply chain management, Sports Marketing and Management. Master of Business Analytics: Accounting, analytics, economics, financial management, marketing, organisational behaviour, operations management, research.

Career opportunities

Bachelor of Business: Accountant, advertising executive, analyst, auditor, banker, brand/product manager, business adviser, business owner, economist, entrepreneur, event manager, exporter/importer, financial controller, fund manager, HR manager consultant, insurance broker, market researcher, policy adviser, stockbroker. Master of Business Analytics:  business analyst, data analyst, business consultant, business intelligence analyst, market research analyst, operations analyst, learning analytics advisor, consultant, business analytics manager.

Professional recognition

Bachelor of Business: The University of Wollongong has been awarded the prestigious Association to Advance Collegiate Schools of Business (AACSB International) accreditation. Being accredited by AACSB is public recognition that we are among the world’s top 6% of business schools – that our curriculum meets the highest standards, our students learn from the best business minds, and that our graduates have the highly sought-after skills, knowledge, and experience that today’s global employers are looking for. Master of Business Analytics: Graduates of the Master of Business Analytics will be awarded the Statistical Analysis System (SAS) Joint Certificate in both Business Analytics and Advanced Business Analytics.

Practical experience

Bachelor of Business: Optional internship with credit. Master of Business Analytics: Industry related projects, work integrated learning.

Honours

Available as an additional year of study to meritorious students.

Fees and charges

Refer to University of Wollongong current fee information.