Bachelor of Communication and Media/Bachelor of Business

Studying communications and business provides a complementary range of expertise within the business and commercial environment including management, operations and marketing, accounting, economics and finance. This double degree will enable you to research, plan, execute and manage marketing campaigns, acquiring skills in issue management, product publicity, crisis communications, and media relations.

When you study the Bachelor of Communication and Media you will acquire a strong foundation in the national and international communication and media industry. With a focus on preparing you for global careers, this degree places an emphasis on high-level skills in media production, communication research and independent project work.

Throughout the Bachelor of Business, you will gain practical, real-world experience and make professional connections. You will develop core skills across all business functions, as you build specialist knowledge in a chosen field to excel in today's dynamic and complex business environment.

Areas of study

Bachelor of Communication and Media: Digital and social media, screen media production, journalism, marketing communication and advertising, visual communication design. Bachelor of Business: Accountancy, economics, finance, human resource management, international business, legal studies, management, marketing, public relations, supply chain management, sustainable business.

Career opportunities

Bachelor of Communication and Media: Media research and analysis, corporate communications, digital content development, social media, advertising, publishing, marketing, government media policy, media education. Bachelor of Business: Accountant, advertising executive, analyst, auditor, banker, brand/product manager, business adviser, economist, event manager, exporter/importer, financial controller, fund manager, HR manager consultant, insurance broker, market researcher, WH&S officer, policy adviser, public relations coordinator, stockbroker, supply chain manager.

Professional recognition

Bachelor of Business: The University of Wollongong has been awarded with the prestigious Association to Advance Collegiate Schools of Business (AACSB International) accreditation. Being accredited by AACSB is public recognition that we are among the world’s top 6% of business schools . Majors are recognised by the relevant peak professional bodies in Australia and overseas: Accountancy major: Graduates are eligible for membership of CPA Australia, Chartered Accountants ANZ, the Institute of Public Accountants, and the Association of Chartered Certified Accountants. Finance major: This course has been accepted into the CFA Institute Affiliation Program. Graduates are eligible to apply for membership of the Financial Services Institute of Australasia. Human resource management major: Accredited by the Australian Human Resources Institute. Marketing major: Graduates may be eligible to apply for membership of the Australian Marketing Institute and the Australian Market and Social Research Society and The Communication Council. Public relations major: Graduates may be eligible to apply for membership of the Public Relations Institute of Australia. Supply Chain Management major: Graduates may be eligible for membership of the Supply Chain & Logistics Association of Australia and the Logistics & Supply Chain Management Society Singapore.

Practical experience

Bachelor of Communication and Media: Portfolio of work. Bachelor of Business: Optional internship with course credit.

Honours

Available as an additional year of study to meritorious students.

Fees and charges

Refer to University of Wollongong current fee information.

Course updates
Courses are added and cancelled throughout the admissions year and course details are subject to change. Check the UAC course search regularly.