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Bachelor of Communication and Media (Marketing Communication)

University of Canberra

CRICOS provider number: 00212K TEQSA provider ID: PRV12003

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About

The Bachelor of Communication and Media (Marketing Communication) exposes students to aspects of creativity and problem solving, media engagement and cross-platform digital communication. Students will also have exposure to the exciting world of branding and communication, as well as access to professional internships, international exposure and training across multi-disciplinary platforms. Graduates will also acquire skills in leadership, negotiation, technology, data analytics, social media, content marketing, stakeholder engagement, ethical practice, and collegiality as this ensures job-readiness in fully meeting the challenges and demands of the professional practice.

Areas of study

Advertising, communication, content marketing, marketing, social and digital media.

Career opportunities

Advertising account executive, advertising campaign manager, advertising traffic manager, account coordinator, account planner, brand manager, digital advertising sales manager, digital advertising specialist, events manager, marketing manager, marketing consultant, marketing analyst, product manager, media coordinator, media planner/buyer, art director, Illustrator, copywriter, sales agent, social media coordinator, direct marketing coordinator, media analyst, promotions manager, sponsorship coordinator, web analytics consultant, website designer.

Practical experience

UC has strong links with government departments and agencies, the private sector and non-profit organisations, and you’ll regularly engage with industry through masterclasses, group projects and high-quality professional placements. You’ll also have the opportunity to participate in project units where you’ll pitch communications and advertising plans to real-world clients, with the possibility of seeing your team’s campaign launched in real life.

Undertaking an internship is a compulsory part of the course, and previous student placements have included advertising agencies, such as Leo Burnett Sydney, The Mark Agency, Bohemia, Initiative, AGENCY 9, Giraffe, contentgroup, Zenith Melbourne, Ikon Communications, and Coordinate, as well as the Canberra Theatre Centre, the Royal Society for the Blind, Brumbies Rugby, federal and ACT government departments, and more. You’ll also be invited to join the UC Advertising and Marketing Society (UCAMS) which provides members with real industry exposure and networking opportunities in a fun and supportive environment.

Fees and charges

The Australian Government subsidises the tuition fee for this course. The remaining balance is paid by the student. Current UC fee information.

Admission criteria

Applicants with recent secondary education

Optional portfolio: The Faculty of Arts and Design offer portfolio options for entry. In addition to your UAC application, please view portfolio requirements and access the application form.

Other applicants

Refer to the UC general admission criteria.

Student profile

Visit the UC website.

Further information

View all details of this course on the University of Canberra website.

ATAR profile

ATAR-based offers only (semester 1, 2024)

Use all ATAR profile data as a guide only; it provides a broad overview of the ATARs and selection ranks of previous Year 12 students admitted into that course. ATARs and selection ranks required for entry in 2024 may be different. If you are unsure about including a course among your preferences, contact the relevant institution.

  1. This ATAR profile table is in line with Commonwealth Government transparency requirements. It is based on offers to recent school leavers (ie completed Year 12 in the last 2 years) who were selected solely or partly on their ATAR. Note that some institutions further differentiate this information on their websites.
  2. The ATAR values exclude any adjustment factors.
  3. The selection ranks include the ATAR and any adjustment factors.

Abbreviations

– = data is not available.
<5 = less than 5 ATAR-based offers were made.
N/A = no offers were made on the basis of ATAR.
NC = new course
NP = Not provided by institution
NR = No reportable profile
NS = No Semester 1 offers
NN = Unavailable (other)
NO = Entry on other criteria

Student profile

Course updates
Courses are added and cancelled throughout the admissions year and course details are subject to change. Check the UAC course search regularly.

Honours
Honours programs are available as an additional year to meritorious students in most UC courses.

Flexible delivery
UC offers a selection of courses through flexible study options including online courses.