Bachelor of Business (Marketing)

Build your brand and make millions of good impressions with UC's Bachelor of Business (Marketing). Choose to study online for a self-paced learning experience, or study on campus for face-to-face study, with a mix of in-person and online classes and lectures.

From making viral videos, writing “read me!” emails to launching a new product, jump into the exciting world of marketing and discover what makes it so powerful. Learn the secrets behind successful marketing strategies, from economic tactics to entrepreneurial ventures. Build your skills in critical thinking, technology and communication to solve real-world marketing challenges for all kinds of scenarios.

Get inside the minds of consumers and uncover how market research helps make smart decisions. Across your marketing degree, you'll create innovative marketing plans for both local and international markets, explore the world of digital marketing and learn how to make your voice stand out. At UC, you’ll work on real-world projects that will boost your negotiation and sales skills to tackle different challenges. Graduate as a confident and experienced marketer, set to succeed in any industry.

The Canberra Business School is recognised as a national leader for career impact. University of Canberra Business graduates gain the confidence, specialist knowledge and practical experience to pursue a variety of careers. From leading an organisation, working with and for the government, planning a new start-up to driving positive change in the community, you’ll graduate ready for the present and future of Business.

Areas of study

Business, marketing.

Career opportunities

Marketing manager, advertising account manager, brand manager, social media manager, marketing consultant, marketing analyst, media analyst.

Professional recognition

Accreditation for this course will be sought by the Australian Marketing Institute.

Practical experience

On campus: The Bachelor of Business (Marketing) integrates theory with real-world practice through UC's Work Integrated Learning (WIL) opportunities to get you future-ready. UC provides diverse WIL options, including industry case studies, guest speakers, internships, work placements, industry projects, competitions, exhibitions, study tours, virtual experiences and more.

You’ll undertake hands-on marketing practice using both hypothetical and real-world scenarios, including the development of strategic and international marketing plans, blogs and online presence audits. Previous marketing students have undertaken internships across a range of sectors, with organisations such as The Q Theatre, forty2 Edventures, Kicks Entertainment, Canberra Cavalry, Workspace 2580, Get it Sorted, CBR Innovation Network, Entry 29, and the Brumbies.

Online: Online students can access virtual WIL opportunities. This content includes on-demand guest lectures, industry case studies and industry projects.

Students studying both face-to-face and online will have access to support services, including Careers UC, who are available to assist with employment pathways and personal development.

Note that internships and the International Business Study Tour options require either in-person placement hours in a business or on an overseas study tour and are not offered wholly online.

Fees and charges

The Australian Government subsidises the tuition fee for this course. The remaining balance is paid by the student. Current UC fee information.