Bachelor of Business (Marketing)
University of Canberra
CRICOS provider number: 00212K TEQSA provider ID: PRV12003
Courses included
This course has been cancelled
About
This course will provide you with a strong foundation of the principles and conceptual frameworks of marketing, as used in both academia and the workplace, within a business context which focuses on economic strategies, financial outcomes and entrepreneurship. You’ll explore a variety of cognitive, technical and communication skills to analyse, review and explore marketing problems, providing innovative solutions for a range of real-world public, private and not-for-profit enterprises.
You’ll study how consumers behave in different settings, and will develop innovative marketing plans for domestic and international frameworks. You’ll also learn how to conduct marketing research and will explore the genre of digital marketing, while gaining skills in negotiation and sales management. This highly practical course centres on using innovative and challenging real-world scenarios for assignment and project work, and you’ll graduate as a confident and experienced marketeer ready for employment across a range of business sectors.
Areas of study
Business, marketing.
Career opportunities
Marketing manager, advertising account manager, brand manager, social media manager, events manager, marketing consultant, marketing analyst, media analyst, promotions manager, sponsorship manager, web analytics consultant, retail manager, sales manager.
Professional recognition
Accreditation for this course will be sought by the Australian Marketing Institute.
Practical experience
On campus: The Bachelor of Business (Marketing) integrates theory with real-world practice through UC's Work Integrated Learning (WIL) opportunities to get you future-ready. UC provides diverse WIL options, including industry case studies, guest speakers, internships, work placements, industry projects, competitions, exhibitions, study tours, virtual experiences and more.
You’ll undertake hands-on marketing practice using both hypothetical and real-world scenarios, including the development of strategic and international marketing plans, blogs and online presence audits. Previous marketing students have undertaken internships across a range of sectors, with organisations such as The Q Theatre, forty2 Edventures, Kicks Entertainment, Canberra Cavalry, Workspace 2580, Get it Sorted, CBR Innovation Network, Entry 29, and the Brumbies.
Online: Online students can access virtual WIL opportunities. This content includes on-demand guest lectures, industry case studies and industry projects.
Students studying both face-to-face and online will have access to support services, including Careers UC, who are available to assist with employment pathways and personal development.
Note that internships and the International Business Study Tour options require either in-person placement hours in a business or on an overseas study tour and are not offered wholly online.
Fees and charges
The Australian Government subsidises the tuition fee for this course. The remaining balance is paid by the student. Current UC fee information.
Admission criteria
Refer to the UC general admission criteria.
Student profile
Visit the UC website.
Further information
View all details of this course on the University of Canberra website.
University of Canberra degrees
The academic content of all programs is subject to routine review.
ATAR profile
ATAR-based offers only (semester 1, 2024)
Use all ATAR profile data as a guide only; it provides a broad overview of the ATARs and selection ranks of previous Year 12 students admitted into that course. ATARs and selection ranks required for entry in 2025 may be different. If you are unsure about including a course among your preferences, contact the relevant institution.
- This ATAR profile table is in line with Commonwealth Government transparency requirements. It is based on offers to recent school leavers (ie completed Year 12 in the last 2 years) who were selected solely or partly on their ATAR. Note that some institutions further differentiate this information on their websites.
- The ATAR values exclude any adjustment factors.
- The selection ranks include the ATAR and any adjustment factors.
Abbreviations
– = data is not available.<5 = less than 5 ATAR-based offers were made.
N/A = no offers were made on the basis of ATAR.
NC = new course
NP = Not provided by institution
NR = No reportable profile
NS = No Semester 1 offers
NN = Unavailable (other)
NO = Entry on other criteria
Student profile
Course updates
Courses are added and cancelled throughout the admissions year and course details are subject to change. Check the UAC course search regularly.
Honours
Honours programs are available as an additional year to meritorious students in most UC courses.
Flexible delivery
UC offers a selection of courses through flexible study options including online courses.