Diploma of Business (Marketing)

The Diploma of Business (Marketing) explores underpinning theoretical constructs that inform marketing practice. This course will help build your foundational skills in creating exciting strategic marketing campaigns. You will engage in practice both in simulated marketing workplace roles and in operating businesses and reflect on feedback from industry mentors and assessors.

With successful completion of this diploma, you can receive credits for the subjects you complete and gain entry into the second year of a Bachelor degree.

Learning outcomes:

• Understand the role of marketing across organisations of differing sizes.
• Engage with customers before influencing their behaviour.
• Examine industry trends, responsibilities, needs and opportunities.
• Identify branding opportunities, and what makes a brand unique.

Note: This course is also available at our Adelaide, Brisbane and Melbourne campuses. Flexible study options are available including On-campus, Online or a Hybrid of both.

Areas of study

Business communications, business-to-business marketing, consumer behaviour, integrated marketing communications, marketing and audience research, marketing fundamentals.

Career opportunities

Marketing officer, assistant product manager, assistant channel manager, assistant brand manager, sponsorship coordinator, marketing research assistant, media planner.

Practical experience

When you study with Torrens University Australia, you will benefit from our extensive network of industry partners. You’ll learn from industry professionals, gain invaluable insights and build key industry relationships. We are proud of our expanding network of partnerships and welcome opportunities to build new ones.  

Work placement hours: 50 hours

Fees and charges

Students pay the full cost of domestic fee-paying (DFEE) courses. Scholarships and FEE-HELP loans are available. Current Torrens University fee information.