Diploma of Digital and Social Media Marketing
Macleay College
Courses included
This course has been cancelled
About
Macleay offers one of the only higher education credentials available in social media marketing. With an accelerated course structure designed to take you from beginner to expert, this specialised 8-unit diploma will give you a competitive edge — and it only takes seven months to complete this digital marketing course.
There is no articulation pathway into the Diploma of Digital and Social Media Marketing via formal transfer agreement. However, students who successfully complete the core units drawn from the following currently accredited courses of study may receive credit via advanced standing:
- Bachelor of Advertising and Media – 8 units
- Bachelor of Digital Media – 8 units.
All units are equally weighted at 6 credit points and are comparable in learning outcomes, volume of learning, content, and assessment.
Areas of study
Creative process, digital design, digital marketing strategy, foundations of marketing, introduction to digital and social media marketing, social media strategy, written communications.
Career opportunities
Entry-level employment: digital and social marketing assistant, digital marketing assistant, communications assistant, digital and social media coordinator, social media community coordinator. Up-skilled roles: social media manager, social media community manager, digital and social media marketing manager, digital marketing manager, content marketing manager.
Fees and charges
Refer to Macleay College current fee information. FEE-HELP is available.
Admission criteria
Applicants with recent secondary education
Year 12 qualification: While an ATAR is not required, applicants must complete the final year of high school.
Applicants with higher education study
Tertiary qualification: A relevant tertiary qualification obtained in the last five years.
Optional personal statement: Applicants without the above qualifications can submit a 300- to 500-word statement outlining your work and life experience and your achievements, experience, knowledge and communication skills.
Applicants with vocational education and training (VET) study
Certificate IV or higher: Obtained in the last two years.
Optional personal statement: Applicants without the above qualifications can submit a 300- to 500-word statement outlining your work and life experience and your achievements, experience, knowledge and communication skills.
Applicants with work and life experience
Personal statement: Submit a 300- to 500-word statement outlining your work and life experience and your achievements, experience, knowledge and communication skills.
Recommended studies: Visual Arts, Design and Technology, Business Studies, any 2 units of English.
Other applicants
Further information
View all details of this course on the Macleay College website.
The academic content of all programs is subject to routine review.
ATAR profile
ATAR-based offers only (semester 1, 2020)
Use all ATAR profile data as a guide only; it provides a broad overview of the ATARs and selection ranks of previous Year 12 students admitted into that course. ATARs and selection ranks required for entry in 2020 may be different. If you are unsure about including a course among your preferences, contact the relevant institution.
- This ATAR profile table is in line with Commonwealth Government transparency requirements. It is based on offers to recent school leavers (ie completed Year 12 in the last 2 years) who were selected solely or partly on their ATAR. Note that some institutions further differentiate this information on their websites.
- The ATAR values exclude any adjustment factors.
- The selection ranks include the ATAR and any adjustment factors.
Abbreviations
– = data is not available.<5 = less than 5 ATAR-based offers were made.
N/A = no offers were made on the basis of ATAR.
NC = new course
NP = Not provided by institution
NR = No reportable profile
NS = No Semester 1 offers
NN = Unavailable (other)
NO = Entry on other criteria
Student profile
Course updates
Courses are added and cancelled throughout the admissions year and course details are subject to change. Check the UAC course search regularly.