Diploma of Advertising and Media
Macleay College
Courses included
This course has been cancelled
About
This course is designed to provide students with a thorough foundation of knowledge and skills for entry-level employment in the advertising and media industries. The course covers all aspects of contemporary advertising: key issues, concepts of marketing, account management, media planning, creative concept development, copywriting and art direction. The course gives students knowledge and skills in the digital production of advertising and students graduate with a digital portfolio of creative print, radio, social media and video projects.
Students who graduate can articulate into the second year of 560220 Bachelor of Advertising and Media (a two-year course) at Macleay College.
Areas of study
Campaign thinking, copywriting, creative process, digital design, foundations of marketing, media landscape, positive psychology, research and insight, social media strategy, the business of advertising, video production.
Career opportunities
Account manager, media coordinator, brand strategist, agency producer, art director, copywriter, digital producer, marketing and communications coordinator, digital and social media marketer.
Practical experience
At least two weeks of industry placement within the advertising and/or media industries. The placement is a mandatory part of the course and the College helps students find the placement.
Fees and charges
Refer to Macleay College current fee information. FEE-HELP is available
Admission criteria
Applicants with recent secondary education
Year 12 qualification: While an ATAR is not required, applicants must complete the final year of high school.
Applicants with higher education study
Tertiary qualification: A relevant tertiary qualification obtained in the last five years.
Optional personal statement: Applicants without the above qualifications can submit a 300- to 500-word statement outlining your work and life experience and your achievements, experience, knowledge and communication skills.
Applicants with vocational education and training (VET) study
Certificate IV or higher: Obtained in the last two years.
Optional personal statement: Applicants without the above qualifications can submit a 300- to 500-word statement outlining your work and life experience and your achievements, experience, knowledge and communication skills.
Applicants with work and life experience
Personal statement: Submit a 300- to 500-word statement outlining your work and life experience and your achievements, experience, knowledge and communication skills.
Recommended studies: Visual Arts, Design and Technology, Business Studies, any 2 units of English.
Other applicants
Further information
View all details of this course on the Macleay College website.
The academic content of all programs is subject to routine review.
ATAR profile
ATAR-based offers only (semester 1, 2020)
Use all ATAR profile data as a guide only; it provides a broad overview of the ATARs and selection ranks of previous Year 12 students admitted into that course. ATARs and selection ranks required for entry in 2020 may be different. If you are unsure about including a course among your preferences, contact the relevant institution.
- This ATAR profile table is in line with Commonwealth Government transparency requirements. It is based on offers to recent school leavers (ie completed Year 12 in the last 2 years) who were selected solely or partly on their ATAR. Note that some institutions further differentiate this information on their websites.
- The ATAR values exclude any adjustment factors.
- The selection ranks include the ATAR and any adjustment factors.
Abbreviations
– = data is not available.<5 = less than 5 ATAR-based offers were made.
N/A = no offers were made on the basis of ATAR.
NC = new course
NP = Not provided by institution
NR = No reportable profile
NS = No Semester 1 offers
NN = Unavailable (other)
NO = Entry on other criteria
Student profile
Course updates
Courses are added and cancelled throughout the admissions year and course details are subject to change. Check the UAC course search regularly.