Bachelor of Business (Marketing)

The Bachelor of Business (Marketing) is designed to equip you with the knowledge and acumen you need for a successful marketing career in any industry of this diverse and dynamic business sector.

Every organisation in every industry requires marketing management professionals with skills to build strong brands, launch new products, optimise operations and maximise a company’s potential for profit. This is an ideal career for those who seek to understand how to attract, engage and retain customers. Good marketers are story-tellers who can create a narrative for their target market, helping them to connect with a brand on a personal level.

The Bachelor of Business (Marketing) is designed to position you for business success in any industry, with a focus on future-proofing you for adaptability in a rapidly changing world.

The Bachelor of Business (Marketing) offers:

26-subjects in total

• 12 core business subjects
• 6 specialisation subjects
• 6 elective subjects
• 2 WIL (Work Integrated Learning) subjects

Work Integrated Learning (WIL) subjects are built into your degree, meaning you’ll have an organised internship as part of your degree.

Our impressive network of industry partners provide invaluable industry insight and experience. When it is time to embark on your industry training, we work closely with them to find a suitable placement that is the best fit for your skills, interests and professional goals. Your industry training could take you to a major city, regional area in Australia or an international city. Not only is this an invaluable experience, it is also a chance to grow your professional network. For many of our graduates this experience introduces them to their future employers.

The teaching of this course integrates the practical experience of industry specialists with a more formal academic approach, providing you with a practical perspective on today’s business sector.

The Bachelor of Business (Marketing) is career-focused and aims to develop contemporary knowledge and skills needed for success. This means:

• real-world assessments: no exams
• industry relationships
• developing 21st century skills, such as digital literacy
• everybody gets to complete a work placement in a business that aligns to their preferred industry
• access to personal study assistance and wellness support
• an emphasis on professionalism which includes: business cards, interview preparation, wearing 'business attire' in class, setting up LinkedIn profiles, access to the Career Hub, mentoring from high achieving students and alumni, working with your Work Integrated Facilitator on your CV.

In your final year of the Bachelor of Business (Marketing), you will have the opportunity to participate in a ‘capstone’ subject, which allows you to choose a special area of focus within marketing, as a major project to test your abilities in addressing contemporary issues or problems in your area of interest.

Areas of study

Core business subjects and specialised marketing subjects such as communications, consumer behaviour, marketing, pricing and distribution, strategy and analytics and big data. Electives provide a broad pool of choices so that you can craft your degree to suit your individual tastes and career aspirations.

Career opportunities

Marketing manager, social media manager, digital marketing specialist, business development manager, EDM specialist, communications director, brand manager, content manager, creative director, engagement specialist, marketing strategist, cross channel marketing specialist.

Practical experience

A minimum of 600 hours.

Fees and charges

Visit the ICMS website for current fee information.