Bachelor of Commerce (Marketing)

Marketers are the ultimate go-between in the business world, responsible for bringing brands and consumers together. When students graduate from this degree, they will be ready to launch straight into their career thanks to our Future Ready employability program, designed to systematically build each of the elements of your personal brand, experience, and networks. Plus, Microsoft certifications are built into the degree.

Areas of study

Marketing, event management, market research, business data analysis, digital marketing, strategic marketing and planning, social impact of marketing, creative branding strategies.

Career opportunities

Advertising and media management, digital marketing, promotions, social marketing, public relations, brand management, customer relations, marketing management, market analysis, event management.

Professional recognition

Australian Marketing Institute; Chartered Institute of Marketing (UK).

Practical experience

Required: Students must complete one unit of applied professional skills as a volunteer in a not-for-profit organisation and one Professional Experience unit involving a professional placement within a business firm (in the relevant discipline area) over a period of 105 hours per unit.

Fees and charges

Visit the ACU website for general information about tuition fees.