Graduate Certificate of Business (Tourism and Hospitality Marketing)

About

An ever-changing global tourism industry needs marketing professionals with a thorough understanding of the critical role that marketing, media and promotions play in the development and success of tourism and hospitality enterprises.

The Graduate Certificate of Business (Tourism and Hospitality Marketing) has been designed as a standalone qualification or pathway into ICMS masters courses.

This degree focuses on developing advanced, transferable and professional attributes through a program of student-centred learning. You will study advanced conceptual and theoretical frameworks for analysing businesses, which will equip you for an immediate contribution in the competitive global business environments of marketing, tourism, travel, and hospitality.

If you are already working, this course will allow you to up-skill, as well as provide tangible recognition of your enhanced workplace skills.

Students are required to undertake two business specific subjects and two marketing subjects – one in contemporary marketing and one in tourism and hospitality-specific marketing.

Graduates of this course possess an advanced understanding of key management concepts and skills underpinning business operations, and are able to:

• critique a range of contemporary social, economic, political and cultural factors facing organisations in the new economy
• communicate effectively with a diverse range of stakeholders
• synthesise and articulate information in order to generate evidence-based and sustainable solutions for business partners.

Students will benefit from a range of enhanced career opportunities and will find employment in general management, business strategy, planning and operations, human resource management, sales and marketing.

Pathway to Master’s

Upon completion of the Graduate Certificate of Business (Tourism and Hospitality Marketing), students may be eligible to enter (articulate) into the second trimester of an ICMS master’s degree such as the Master of Management (Tourism and Hospitality).

For entry into the Master of Business Administration, Master of Business Administration (Business Analytics), Master of Business Administration (Innovation and Entrepreneurship) and Master of Business Administration (Digital Transformation), work experience is also required.

If you are aiming to articulate into a Master’s degree after successful completion of your Graduate Certificate you should check the relevant Master’s degree entry requirements.

Admission criteria

Applicants must meet one of the following criteria:

• Successful completion of a bachelor degree (AQF 7) from  an Australian higher education institution or overseas equivalent.
• Successful completion of an overseas higher education course of at least three years duration (minimum AQF level 6 or equivalent), with a minimum credit grade average. (GPA 3.0 on a 5-point scale)
• Successful completion of an approved Postgraduate Qualifying Program from an Australian higher education institution or overseas equivalent.
• Successful completion of a recognised Diploma or Advanced Diploma (or equivalent as recognised by the Australian Government's qualifications recognition tool) with at least four (4) years relevant full-time work experience.
• At least five years appropriate full-time managerial or professional experience. (Applicants must demonstrate a recognisable level of responsibility as part of their work experience. Position accountability in a range of areas such as budgeting, staffing, project management, financial management or other relevant supervisory experience should be evident in the applicant's work history. While senior levels of volunteer experience may be considered, normally the majority of the work should be in a paid, full- time capacity. Applicants seeking admission on the basis of work experience MUST support their application with evidence outlined in the Admissions Guidebook).
• Successful completion of at least two award or at least two non-award subjects (at AQF Level 8 or above) from an Australian higher education institution or overseas equivalent.

Fees and charges

^ Fee listed is the indicative annual course cost for 2024. Fees are reviewed annually and subject to change.

Australian Government financial assistance

ICMS scholarships and financial assistance

Equity Scholarships through UAC

Further information

Read the full course details on the ICMS website.

Call (02) 9466 1240 or email ICMS.