Entertainment Business Management

Entertainment Business Management at JMC is rewarding, innovative and inspiring. Offering you the best of both worlds, this course is designed to teach you cutting-edge business and management skills along with the contextual knowledge and practice applicable to the exciting and expansive world of entertainment.

Be taught and mentored directly by those who have carved out their own successful careers in the areas of artist and event management, music publishing, label management, and marketing whilst gaining a deep understanding of the industry and how to succeed in it.

You will develop specific skills in artist management, event and festival management, marketing, entrepreneurship, business planning, contract negotiations, budgeting and finance, copyright and intellectual property. All while building your own enviable network of industry and peer contacts along the way.

With world class campuses in Sydney, Melbourne and Brisbane, a dedicated team of academics and industry professional lecturers, and the opportunity to participate in international masterclasses and study abroad programs, JMC Academy is committed to ensuring our graduates make their own indelible mark on industry.

All JMC bachelor degree graduates are eligible to apply for entry into JMC Academy's Master of Creative Industries, or relevant post-grad qualification at any Australian university.

Areas of study

Accounting, branding, business, copyright and publishing, deal making, digital content creation, entertainment history, entertainment management, entertainment marketing, entrepreneurialism, event management, events, festival management, film and television production management, finance, funding, international licensing and branding, licensing, management theory, marketing, online management systems, production management, professional communication, professional practice, professional projects, promotions, publicity, stage management, talent development (A+R), tour management.

Career opportunities

Artist manager, talent manager, booking agent, promoter, event manager, stage manager, digital marketer, licensing agent, promotions director, label manager, A&R manager, sales director, media director, copyright/royalties manager, licensing manager, music production manager, promotions manager, media publisher, festival organiser, radio content producer, social media strategist, music co-ordinator.

Practical experience

At JMC we have a dedicated Internship Program as well as work placement opportunities designed to have students apply their learning and gain hands-on experience in real industry roles. The placements for this course are numerous and include labels, established music festivals, large-scale events and more.

Fees and charges

Domestic students have the option of paying tuition fees prior to the commencement of each trimester or deferring payment through FEE-HELP. To be entitled to FEE-HELP you must be an Australian citizen or hold a permanent humanitarian visa. Visit the JMC Academy website for the latest fee information.

Essential requirements for admission

Interview: All applicants must attend an interview. Once we've received your application, we'll give you a call and organise for you to come in for a consultation with one of our student recruitment advisers. During this appointment they'll be able to confirm your application details, assess the best course and study options for you.

Admission criteria

Applicants with recent secondary education

Satisfactory completion of Year 12 or equivalent. No ATAR required. Minimum age 17.

Other applicants

Refer to JMC's general admission criteria.