Bachelor of Advertising and Public Relations

The Bachelor of Advertising and Public Relations combines two of the most fundamental communication activities of organisations today. People working in advertising and public relations need to understand both the creative and business needs of their clients. Corporations and communication agencies are seeking graduates with artistic and managerial skills. By combining these two disciplines, students receive a greater level of specialisation, thereby strengthening their qualifications and employment prospects in these dynamic fields.

The program covers consumer behaviour, integrated marketing communications, media planning and analysis as well as production processes. It also equips students with the skills to enhance an organisation’s reputation and goodwill with stakeholders.

Areas of study

Advertising design, consumer behaviour, creative advertising production, issues and crisis management, media and society, media planning, promotion, public relations writing, theories of communication.

Career opportunities

Copywriter, account manager, media buyer, creative director, brand manager, promotions and communications specialist.

Practical experience

Compulsory internship with a minimum 150 hours of practical experience

Fees and charges

Refer to Notre Dame current fee information.