Bachelor of Communication and Media (Corporate and Public Communication)

Learn how to coordinate social media campaigns, engage stakeholders effectively, plan and execute public relations strategies, advocate on important issues, and craft compelling multimedia content with a Bachelor of Communication and Media (Corporate and Public Communication) degree.

In this course, you’ll explore the cultural, ethical, historical, and theoretical aspects that underpin the diverse and ever-changing communication landscape and develop the practical skills needed to pursue a career in professional communication.

Areas of study

Communication management, content marketing, digital and social media, public affairs, public relations.

Career opportunities

Public relations executive, publicist, freelance public relations consultant, public affairs manager, corporate communications manager, community relations officer, media manager, communication strategist, media adviser, marketing manager, social media/online community manager, communication officer or manager, fundraising/sponsorship manager.

Practical experience

Work Integrated Learning is a key feature of the Bachelor of Communications and Media (Corporate and Public Communication), with workplace visits, regular case study analysis, communications mentoring, and involvement in ‘live’ projects for real-world industry clients. Past team-based experiences have included projects for Barnados Australia, The Street Theatre, Calvary Hospital and SEE-Change.

Internships are a compulsory part of the course and you’ll undertake placements within your choice of the public, private and not-for-profit sectors. Previous internship positions have included PR agencies ContentGroup, Threesides Marketing, Rowdy Digital and Fifty Acres; government departments such as Communications and the Arts, and Innovation, Industry and Science; and not-for-profits including Soldier On, Lifeline, and SIDS and Kids.

Fees and charges

The Australian Government subsidises the tuition fee for this course. The remaining balance is paid by the student. Current UC fee information.