Bachelor of Business (Sport Management)

Behind every story of sporting excellence is the often-untold story of skilled planning and strong management. Throughout this course students will develop a strong working knowledge of management theory and practice. The course has been co-designed by leading industry professionals and academics to ensure students graduate with relevant and contemporary sport management skills.

With a strong focus on work integrated learning with practical outcomes for industry partners, students will be prepared to enter the rapidly growing global industry that is the management of sport.

The course covers aspects of sport from grass roots community levels through to studying high performance sport management at Olympic level. The degree takes students through the journey of sport from an amateur past time to the evolution of the globalised, commercialised, and professionalised industry that it is today.

Areas of study

Business, management, sport management.

Career opportunities

Sports management and operations, sports marketing, sports sponsorship, sports media and public relations, chief executive officer, chief financial officer, chief operating officer, managing director, director, general manager, marketing manager, administrative services manager, project manager, commercial director, head of operations, business manager, assistant director, deputy manager, human resources adviser.

Practical experience

Opportunities for work simulations, internship workshops and placements, industry projects, crowdfunding and fundraising experiences, competitions, guest speakers, exhibition and overseas study tours.

Fees and charges

The Australian Government subsidises the tuition fee for this course. The remaining balance is paid by the student. Current UC fee information.