Entertainment (Business Management)

Do you dream of producing the ultimate gig, managing the next big artist or nailing the perfect event, the crowds and fans screaming for more? In Entertainment Management we are passionately dedicated to developing successful leaders in the Music, Events, Film/TV, Digital Marketing and Talent Management Industries as well as nurturing the entrepreneurial spark in every student.

From talent management to digital marketing, social media strategy, event planning, production, publishing and distribution – Entertainment Business Management is about being an expert at what goes on behind-the-scenes.

JMC will provide you with the highly transferable cutting-edge business and management skills you need to make it in this highly competitive and rapidly expanding industry. Meet the people that matter, get real-world experience, and gain an innate understanding of the entertainment industry and how to manage it.

With advanced-design campuses in Melbourne, Sydney and Brisbane, ongoing technology upgrades, a dedicated team of academics and industry professionals, and a network of international master class lecturers, JMC Academy is committed to ensuring our graduates make their own indelible mark on industry. Meet the team or find out more about our campuses in Melbourne, Sydney or Brisbane.

All JMC bachelor degree graduates are eligible to apply for entry into JMC Academy's Master of Creative Industries, or relevant post-grad qualification at any Australian university.

Areas of study

Accounting, branding, business, copyright and publishing, deal making, digital content creation, entertainment history, entertainment management, entertainment marketing, entrepreneurialism, event management, events, festival management, film and television production management, finance, funding, international licensing and branding, licensing, management theory, marketing, online management systems, production management, professional communication, professional practice, professional projects, promotions, publicity, stage management, talent development (A+R), tour management.

Career opportunities

Artist manager, talent manager, booking agent, promoter, event manager, stage manager, digital marketer, licensing agent, promotions director, label manager, A&R manager, sales director, media director, copyright/royalties manager, licensing manager, music production manager, promotions manager, media publisher, festival organiser, radio content producer, social media strategist, music co-ordinator.

Practical experience

Internships are a huge part of the Entertainment Business Management experience. We'll help you find placements at companies like Universal Music Publishing, Vivid, Ministry of Sound, Mushroom Records, Foxtel, Furst Media, Sydney City Council (NYE), Big Sound, Big Tree Artists, Ditto Music, Parker and Mr French (Artist Management Company), Great Big Events, George P Johnson Experience Marketing, Sydney Mardis Gras, Mountain Sounds & Jungle Love festival, Merchfan and more.

Fees and charges

Domestic students have the option of paying tuition fees prior to the commencement of each trimester or deferring payment through FEE-HELP. To be entitled to FEE-HELP you must be an Australian citizen or hold a permanent humanitarian visa. Visit the JMC Academy website for the latest fee information.

Essential requirements for admission

Interview: All applicants must attend an interview. Once we've received your application we'll give you a call and organise for you to come in for a consultation with one of our student recruitment advisers. During this appointment they'll be able to confirm your application details, assess the best course and study options for you.

Admission criteria

Applicants with recent secondary education

Satisfactory completion of Year 12 or equivalent. No ATAR required.

Other applicants

Refer to JMC's general admission criteria.

Advanced standing

You may be entitled to credit for prior learning, whether formal or informal. Formal learning can include previous study in higher education, vocational education, or adult and community education. Informal learning can include on the job learning or various kinds of work and life experience. Credit can reduce the amount of study needed to complete a degree.

JMC credit transfer and recognition of prior learning

How to apply

Apply online at the JMC website. Do not apply through UAC.

Further information

View full details of this course on the JMC website.

JMC Academy is recognised as follows:
• Registered Australian Higher Education Provider
• Accredited by the Tertiary Education Quality and Standards Agency (TEQSA)
• Registered on the Commonwealth Register of Institutions and courses for Overseas Students
• Accredited by the Australian Skills Quality Authority (ASQA)
• Member of the Australian Council of Private Education and Training (ACPET)
• Registered FEE-HELP provider for all Higher Education Programs
• AUSTUDY/ABSTUDY approved for all full time courses.

ATAR profile

ATAR-based offers only (semester 1, 2023)

Use all ATAR profile data as a guide only; it provides a broad overview of the ATARs and selection ranks of previous Year 12 students admitted into that course. ATARs and selection ranks required for entry in 2020 may be different. If you are unsure about including a course among your preferences, contact the relevant institution.

Student profile