Bachelor of Communication and Media (Marketing Communication)

The Bachelor of Communication and Media (Marketing Communication) exposes students to aspects of creativity and problem solving, media engagement and cross-platform digital communication. Students will also have exposure to the exciting world of branding and communication, as well as access to professional internships, international exposure and training across multi-disciplinary platforms. Graduates will also acquire skills in leadership, negotiation, technology, data analytics, social media, content marketing, stakeholder engagement, ethical practice, and collegiality as this ensures job-readiness in fully meeting the challenges and demands of the professional practice.

Areas of study

Advertising, communication, content marketing, marketing, social and digital media.

Career opportunities

Advertising account executive, advertising campaign manager, advertising traffic manager, account coordinator, account planner, brand manager, digital advertising sales manager, digital advertising specialist, events manager, marketing manager, marketing consultant, marketing analyst, product manager, media coordinator, media planner/buyer, art director, Illustrator, copywriter, sales agent, social media coordinator, direct marketing coordinator, media analyst, promotions manager, sponsorship coordinator, web analytics consultant, website designer.

Practical experience

UC has strong links with government departments and agencies, the private sector and non-profit organisations, and you’ll regularly engage with industry through masterclasses, group projects and high-quality professional placements. You’ll also have the opportunity to participate in project units where you’ll pitch communications and advertising plans to real-world clients, with the possibility of seeing your team’s campaign launched in real life.

Undertaking an internship is a compulsory part of the course, and previous student placements have included advertising agencies, such as Leo Burnett Sydney, The Mark Agency, Bohemia, Initiative, AGENCY 9, Giraffe, contentgroup, Zenith Melbourne, Ikon Communications, and Coordinate, as well as the Canberra Theatre Centre, the Royal Society for the Blind, Brumbies Rugby, federal and ACT government departments, and more. You’ll also be invited to join the UC Advertising and Marketing Society (UCAMS) which provides members with real industry exposure and networking opportunities in a fun and supportive environment.

Fees and charges

The Australian Government subsidises the tuition fee for this course. The remaining balance is paid by the student. Current UC fee information.